The slides from this session are available at:
ADVICE_TessDryzaSocialMediaWebinar
Note its a hefty 8.5 Mb file so patience required for download…

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The slides from this session are available at:
TessDryza_EmailMarketingWebinarMay2011

Feedback from participants is welcome here!

Lulu is creating a new model in publishing — open publishing — that empowers more creators to sell more content to more readers more profitably than ever before. Through their open publishing platform, they aim to help creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need. Since founding in 2002, 1.1 million creators from more than 200 countries and territories have signed up. And each month, they add approximately 20,000 titles to their catalog. At Lulu, it’s free to publish, and authors can create everything from hardcover books to eBooks, photo books to calendars. Authors keep all the rights to their works and retain 80 percent of the profit they set when their books sell. They operate a global print network and provide worldwide distribution so that authors can reach readers just about anywhere, including on Amazon.com and the iBookstore. If authors need any help along the way — with cover design, editing, formatting, marketing or the publishing process in general — their services team can provide assistance through a la carte offerings and bundled packages.

Cursor aims to transform the social contract of publishing by restoring the writer-reader relationship to its true equilibrium. This social approach to publishing focuses on the establishment of self-reinforcing online membership communities made up of professional authors, reader members, and emerging writers. The works they publish will be available as digital downloads, print publications, limited editions, and as part of an online library.

Bite Size Edits is a platform for budding editors:

The Book of MPub curates research and critical thinking from students in the Master of Publishing program at Simon Fraser University. In doing so, it makes a contribution to a collective discourse on innovative technologies in publishing—epublishing, new business models, and crowd sourcing and social media. The Book of MPub furthers discussion in three formats: blog, ebook and the classic, ever-evocative print form. The experimental process is itself research, and both documentation of the insights gained and the final product are comprehensive resources for the publishing industry at large.

Wordcamp is a global movement – all things WordPress – and acts as a collector and catalyst around new publishing and open platforms.

LeanPub allows you to create, curate, edit, publish and sell a PDF book based on your blog. If you sell your ebook on Leanpub for $20, you get $15. That’s more than 7 TIMES the $2 that you’d typically get from a publisher who sold a $40 print book. (Typically, an author royalty is 10% of the publisher’s revenue, which is 50% of the price. So, 50% of $40 is $20, meaning you’d get $2.)

BookOven is a project in development. Designed as an online toolset that helps individuals and groups to make, improve, publish, and sell print books and ebooks. Book Oven is designed for independent writers, designers, editors, and small presses.

For some publishers, digital makes up 5-10% of unit sales, and the rate is increasing every day. It’s time to make ebook quality control a priority and not an afterthought. Liza Daly of Threepress Consulting will demonstrate the seven deadly sins of eBooks and how to fix them.

Getting Past “Good Enough” eBooks: This presentation is from Liza Daly, Threepress Consulting given at 2010 Digital Book World.

The Monthly magazine has created a a very elegant approach to managing its print and digital publishing business model.

Spunc “home of Australia’s small press and independent publishing” commissioned a report in 2007, researched and written by Kate Freeth, to address the lack of formal information about the small and independent publishing sector in Australia and to provide SPUNC with information and inspiration to guide development of support initiatives. A copy of the report, entitled ‘A Lovely Kind of Madness: Small and independent publishing in Australia’ is available here as a pdf.

It’s an online channel that explores fashion, film, music and art through online video. (They) trawl through the web finding the latest releases, uploads and trends in online video and present the ones that are making waves or that are just about to.

check it out here

• Digital strategies and awareness raising,
• Innovative agriculture
• Renewable energy
• Science and Research
• Tourism

Mr Bartlett said the chosen sectors were identified by the Australian Innovation Research Centre in its report, An Innovation Strategy for Tasmania A New Vision for Economic Development: Conceptual Overview and Options Outline, presented by Professor Jonathan West in late 2009.

“Many of the initiatives in this strategy are designed to strengthen and support businesses,” Mr Bartlett said.

“As part of the Innovation Strategy, we’ll be using technology to provide better and more efficient government services to business and the community … and we’ll help close the gap between rural and urban areas with services like eHealth and eEducation.”

Digital economy

• $5.85 million over two years for the sector to increase awareness of the opportunities provided by the digital economy, including:
• a $1 million industry awareness initiative,

• $600 000 on strategies to grow awareness levels, including establishing a hands-on digital coaching pilot and a digital tool kit for small businesses

• $250 000 on research into the impact of the NBN deployment on business engagement in the digital economy and the effectiveness of government programs

• $400 000 to migrate key business websites to the Government 2.0 model for online information sharing and service delivery
• $3.6 million for a Digital Futures Capital Fund, to fund the development and delivery of digital content, applications and services that add value to businesses and the community engaging in the Tasmanian digital economy
• a Digital Futures Advisory Council to bring together world-class expertise to ensure Tasmania capitalises on its digital opportunities
• collaborating with industry and TasICT to develop a Digital Economy Industry Strategy (DEIS).

Agriculture, aquaculture and food

$6.79 million over the next five years for programs to encourage innovative farming practices, raise awareness of career opportunities, and promote career pathways into Tasmania’s high value food and agriculture sectors

Renewable energy

• Up to $56 million, in a public-private partnership, to be invested in smart grids and renewable energy development on the Bass Strait Islands.
• a $30 million Renewable Energy Loan Fund over four years to assist Tasmanian industry to manufacture renewable energy technology or purchase and install renewable energy generation facilities.

A vibrant, creative and innovative Tasmania built on its lifestyle advantages

• a new, high level, independently-chaired Science and Research Advisory Committee will be established to provide Government with strategic input into the further growth of the sector
• formulating a Science and Research Sector Growth Plan which will identify key objectives that will help to sustain and grow the sector, and will be an important input into the EDP
• providing almost $1 million over two years to the Brand Tasmania Council to encourage Tasmanian businesses to leverage the Tasmanian brand
• developing Regional Economic Plans and a Liveable Communities Framework as part of the EDP, to promote the liveability of communities and attract creative and innovative people to Tasmania
• supporting and growing Hobart as a key gateway for the Antarctic and Southern Ocean including upgrading the city’s wharf and airport facilities, which is the focus of a State Government submission to Infrastructure Australia.

Further growing Tasmania’s tourism advantage

• $12.8 million for the Three Capes Track, alongside Commonwealth and private sector funding
• training and capacity building to improve the tourism industry’s ability to move into digital distribution and marketing
• improving mobile visitor booking capacity, establish local food workshops to connect local producers with visitor opportunities, set up a program to enhance visitors’ ability to buy Tasmanian produce after they return home and increase the diversity of food and beverage-oriented visitor experiences in the state.

To view the Innovation Strategy online, please visit the website at:http://www.development.tas.gov.au/innovationstrategy.